Carl, a newly-appointed regional director at a fintech company, learns that his region hires shockingly few women. In response, he works with the human resources department (HR) to establish a target for the percentage of new hires who are women. Over the next few months, however, the gender balance in hiring does not improve. Carl asks recruiters what they need to achieve the target. They request — and promptly receive…
Author: Bea Boccalandro
A lesson from Atlas on facing long odds
I recently took a walk in greater Indianapolis, where I had traveled to give a keynote. Block after block, I brooded over a question: “Why keep trying when success is unlikely?” You may know that much of my work is guiding corporate executives toward operating…
Ways our workweek can support Ukrainians
Ukrainians are putting stickers specifying blood type on their children and signs saying “Get out of my home” in Russian on their doors. They’re being bombed. They’re fleeing senseless violence on foot. Some have lost their lives. With news like this, it’s hard to do…
Today’s definition of a good job takes "good" to a new frontier
In recent years, thousands of Amazon workers have signed a letter making demands of their employer, hundreds of Wayfair employees have walked out in protest and 5% of Coinbase employees have quit due to unacceptable employment terms. Were these workers demanding higher pay? Work-from-home flexibility?…
A surprising antidote to despair
Several people have told me that they’re convinced we’re descending into a dog-eat-dog society, a calloused culture, an uncaring world. Although I feel the same way at times, I don’t think the evidence paints a bleak future. Yes, some airplane passengers are violent. Yes, anti-Asian…
Pricing for purpose
Imagine allowing customers to pay whatever amount they want for your products or services. Sounds like a recipe for getting fleeced into bankruptcy, right? Yet, data from companies that use such Pay What You Want (PWYW) pricing suggests that, typically, people are not greedy jerks.…
Reimagine the holiday gift basket
Last week, people globally Googled “holiday basket” 154% more times than the prior week. It’s a sign we’re approaching that seasonal ritual that, despite its beautiful intentions, often feels stale and meaningless: Holiday gift-giving between business relations. Good news! Like all business functions, gift buying…
Will time justify your actions?
Women who’ve recently marched for a cause are in debt to a Latin American who helped normalize female activism 200 years ago, Manuela Saenz. She was a lauded member of Peru’s independence movement against the tyranny of Spain. Among other acts of courage, Manuela took…
How business can help Afghan girls and women
Like many of you, I’m heartsick for the people of Afghanistan–especially the girls and women left vulnerable to the Taliban squashing their rights and lives. It’s easy to feel helpless and hopeless. Let’s not forget, though, of a formidable force that we can nudge toward…
Purposeful Palm series: Live their legacy
A few days ago, I looked to the towering palm outside my window for inspiration as I often do. It was gone. Its owner cut it down that morning. Yet, for me, the Purposeful Palm is not gone. It’s as present as ever, only in an inverse…